Italian sports fashion brand ellesse launches a new campaign today titled “For the Win,” championing founder Leonardo Servadio’s vision that looking and feeling your best allows you to win in life no matter the circumstances. Shot by acclaimed fashion photographer Cass Bird, the campaign stars diverse global talent recognized for their cultural position and winning mindset, including rapper Princess Nokia, Brooklyn emcee Saint Jhn, Game of Thrones star and musician Raleigh Ritchie aka Jacob Anderson, model and director Margaret Zhang, and models Kit Butler and Stella Lucia.

ellesse’s FW19 collection is divided into two themes: Urban Tailored and Urban Ski, as Leonardo Servadio is both a tailor and an avid skier. The Urban Tailored line thus applies classic tailoring concepts to modern streetwear. Urban Ski is a nod to the influence ski apparel had on streetwear in the ’80s and ’90s. Form-fitting garments are showcased in overstated colorways with classic adaptations of the ellesse logo.

ellesse’s “For the Win” launches globally today, August 20.

On this week’s episode of The Dropcast, we are joined by jeweler Greg Yuna, where he talks about getting his start working with guys like Floyd Mayweather, and his Instagram, which is an endless flex of fire pendants inspired by everything from KAWS’ Companion, Versace’s medusa head, and Nipsey Hussle. Listen below.